AIRLINES: MANAGING TO MAKE MONEY.

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations.

Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

AIRLINES: MANAGING TO MAKE MONEY.

86,97 €
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16170

Especificacions

Tipus
Llibre
Autor
Stephen Holloway
Idioma
English
Págines
436
Tapes
Dures
Entrega
Disponible habitualment

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