DESIGNING AND EXECUTING STRATEGY IN AVIATION MANAGEMENT.
- This book applies the principles of strategic management to the field of aviation. The objective is to effectively communicate what every student of aviation needs to know about crafting and executing business strategyrelated changes in the business landscape in the field of aviation as driven by globalization and the technological revolution. The result is a comprehensive and multifaceted teaching/learning package.
The authors have incklude applied case studies on several airlines and aviation bussinesses, setting out how these organizations have dealt with strategy formulation and implementation in critical areas: corporate strategy: generic strategy: competitive strategy: internal and external environment assessment: mergers: alliances: safety and security.
Designing aqnd Executing Strategy in Aviation Management will be directly relevant to undergraduate and graduate programs that contain courses in avition stratgegy, aviation management and aviation operations. It will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc.., as well as academics within the field of aviation and those within the field of strategy and management science. In additons, the book's insight into how the aviation industry operates from a strategic standpoint will be of interest to those in a technically oriented aviation field such as dispatchning or maintencance, and policymakeres in aviation or related fields.